Boost Retail Impact with Custom Cereal Boxes
Cereals are one of the most consumed breakfast items. Their popularity stretches over various countries and culture. From chocolate flavored to toasted and roasted, cereals come in a variety of flavors and types. You have whole grain, fruit and nuts, cornflakes and other high in vitamin options. For a consumer walking in a grocery store, the options are endless.
So, if you are a cereal manufacturing company you really need to boost your branding game. And what is the one way to do it right? Packaging!
Custom cereal box packaging plays a significant role in helping you gain retail engagement and ultimately maximizing your revenue potential. But is that all custom cereal boxes are great for? Not at all. The benefits they have for your business and product are countless and this blog will discuss all those in detail.
Good Branding Custom Packaging
What differentiates one product from the other? Branding, imagine if all products were packed in a transparent label-less plastic bag. How would you tell from one product to the other? As consumers we may never think about how it impacts our retail decisions, but as a business owner it is imperative to learn about the behavior of customers in a store based on branding practices.
Your customer is naturally more inclined towards products that are carefully designed. The design of your custom cereal box includes efficient and effective marketing of your brand identity such as logo’s, taglines, product information, and key ingredients of the product. When a customer can easily maneuver and identity this brand-critical information, they make their decision faster and are more attracted towards your product.
Now what does branding have to do with custom packaging? Custom packaging service includes design, print and display of your brand colors, identity, and information. With custom cereal boxes you can get your identity highlighted with various finishing options such as foiling, stamping and embossing. It also ensures that your design adheres to accurate dieline, i.e blueprint of your packaging.
Better Packaging
Custom packaging design goes through several stages of check and balance. It is not simply a box that is sealed with your product, but a box that is tested for resistance against temperature, durability in shipping, attractiveness in retail, and quality in terms of maintaining its shape and size. Cereal packaging must be suitable for the product inside. It should be designed according to the size of the product being packed in it. It is designed using the material that suits the needs of your business and budget including cardboard, recycled paper, or paperboard.
Many companies assume that custom cereal boxes will be more costly than traditional packaging, but that’s not the case. Custom packaging is cost-efficient and has several other advantages to traditional packaging. They are elegant, sturdy, and durable.
Maintains freshness and quality
Food packaging is critical not only because of its retail value but also because it has to keep the quality and freshness of the product intact. You cannot pack your cereals in any material. It must be a tested, researched, and healthy option. To prevent your cereals from going stale and soggy, you choose materials that prevent them from air, contamination, germs, and dust. Additionally, during transportation your product is exposed to different temperatures, humidity, and air pressure. Only a good and customized material can sustain itself during such circumstances while acting as a barrier between the products.
And what happens when your customer buys cereals that are fresh and crisp? They come back for more!
Custom styles and shapes
Have you ever noticed that different tissue or cereal boxes have different types of openings? Some have perforated tops while others have a rip off the strap style. Some open the traditional glued way and others are hexagonal in style. This variety comes with customization. If you are a brand that wants to explore new packaging styles and shapes to really boost your impact in retail stores, customization is your answer. Custom cereal packages can be highly experimental and serve a great benefit in terms of grasping the attention of your customer. Similarly, you can play with the sizes that suits you the best in terms of cost, quantity of product and shipping requirements. If you are a company that exports its product, you will have to pay a great deal of attention to the shipping guidelines, cost per box and the shapes that are universally popular. You may also want to consider easy folds that help speed up your process in factories.
Average cost of Custom Cereal Boxes?
For companies who are looking for custom options in cereal boxes, the price can vary based on various factors. The cost per unit depends on the total quantity required. Many companies such as the Mailer Box use the total number of units required to determine their quote. It also depends on the level of customization required and elements included in your packaging. For example, the material, design, finishes and add-ones such as inserts, stickers, tapes or labels etc.
Material plays the most important role in cost. Recycled materials such as kraft is cost-effective and a sustainable option. But if you are looking for more high-end options than you may as well consider carboard or paperboards. If you are looking for custom cereal packaging visit themailerbox.com to explore endless options and a wide range of customizations that fit to your budget.
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