Learn How Premium Candle Boxes can Help Your Brand Glow Brighter
Candles, scented or un-scented, in any shape or size bring a special warmth to our homes. They add to the cosy, welcoming vibe of the house and is definitely a sign that the house is filled with love and care from its residents.
This feeling becomes even more pronounced during the holiday seasons when people are looking to cultivate more love around them thereby making candles a popular seasonal purchase. It is also a time for the brands to invest in crafting candles boxes that enhance that special feeling for its customers.
Even throughout the year, the importance of premium candle boxes is profound. Candle boxes not only protect the fragile product but also communicate the ideas of quality and aesthetics, significantly enhancing the perceived brand value among the customers.
Taking this lead, we’ve dedicated this article to outlining the essential aspects of custom candle packaging. The article details how it can impact premium candle boxes can impact retail success through better brand recognition, improved protection and a more convenient opening mechanism.
Candles & Their Packaging
How often it is that we are inclined towards a product merely because of its packaging? Custom packaging is the first point of contact for consumers and it directly influences the perception they have about your product. As the world gets more competitive, winning in the branding game has become even more essential for luxury items such as candles.
For example. skincare looks more trustworthy in premium packaging, food looks more tempting in vibrant packages and technology, and of course, screams quality in elite boxes.
Effective packaging not only helps cultivate brand loyalty but also encourages repeat purchases by providing customers with an appealing unboxing experience.
Candles are a luxury product, which makes candle boxes an integral part of their presentation. As they are already a niche item, their packaging plays a significant role crucial role in influencing a consumer’s buying choices.
We often see packaging-free candles displayed on racks in grocery stores. We don’t know about you, but we for sure do not find them pleasing enough to purchase. And that probably is the case with most buyers.
Packaging enhances the product’s aesthetic and contributes to a premium perception among buyers. A visually appealing package not only attracts customers but also improves the perceived value of the candles enclosed.
When candles are elegantly presented in well-designed boxes, they evoke feelings of relaxation and indulgence, reinforcing a sense of luxury.
The Key Aspects of Custom Packaging for Candles
The primary purpose of packaging is to protect the product from all sorts of damage. It is carefully curated to ensure the three most essential aspects:
- Safety
Candles or any other product are packaged to ensure that they remain safe during transportation and handling. Similarly, the packaging protects the product from all types of external influences, such as dust, moisture, and contamination. For candles, the packaging needs to have sufficient cushioning and inserts to protect them from damage and breakage during transportation.
- Scent Preservation
Scented candles require preservation to maintain the integrity of fragrance. This requires the custom candle boxes to have special interior coatings, plastic wrapping of individual pieces, and sturdy padding to prevent candles from all sorts of damage and contamination.
- Structural Integrity
Although innovative shapes and structures enhance the outlook and appearance of candles, they are only protected by good packaging. Candles are delicate and can be prone to structural damage through high temperatures and/or physical impact. Careful material selection for candles boxes, such as opting for rigid boxes or boxes with inserts play an important role in protecting the candles against environmental impacts.
Materials for Custom Candle Packaging
Premium packaging starts with the right material.
When it comes to custom packaging, there is a wide range of materials available but there are a few preferred choices when it comes to developing premium packaging. A few options that can help you achieve that premium vibe, and at the same time are durable enough to withstand the three key aspects of candle packaging are discussed below:
Rigid Paperboard: One of the finest materials out there, rigid paperboard is a sturdy and thick material that upscales the entire appeal of packaging. It is perfect for all types of candles and automatically evokes a sense of luxury. Here is a beautiful example of that from the Mailer Box portfolio.
Rigid boxes can be enhanced with various types of finishings, including foil stamping. Due to the texture and appearance of the paper, any finishing applied to rigid paperboard is vibrant. This technique elevates the product’s luxury appeal.
Cardboard: Due to its durability and versatility, cardboard is considered one of the finest choices for candle boxes. Cardboard as a material can be customized to achieve varying degrees of thickness and therefore customizable mix of functionality, aesthetics and protection. Cardboard boxes are also more affordable due to their ability of being mass produced but they do not provide the same level of “premium” feeling as do the rigid boxes.
Design & Aesthetics of Candle Boxes
Candles are often marketed as a premium product which makes aesthetics an integral part of how customers perceive the brand however, you don’t always have to have a lot going on in your custom candle box.
We recommend enhancing the candles boxes with creativity more than with more design and more material. For example, effective use of finishing techniques add more character to the packaging than any design. Finishes such as foil stamping, embossing/debossing and creative typography can all contribute to making your candles glow brighter on the rack, as a gift and in your homes.
Here are a few elements that add a glow to your candle boxes:
- Typography & Messaging
The impact of playful and bold typography with creative messaging is often overlooked in design. The appearance of a sophisticated font in gold stamping itself is more premium than any illustrative design. The messaging on the packaging should communicate the essence of the product. Incorporating details such as fragrance notes, burning instructions, or the story behind the candle can create an emotional connection with the consumer and make the product feel more personal.
- Foil Stamping:
We all know what this is and how absolutely premium it looks. From enhancing your illustrative patterns to foiling your logo or typography, you have endless ways to make your packaging look luxurious with foil stamping.
Gold or silver foil accents can add a luxurious touch that draws the consumer’s eye. Logo enhancements or border designs created through foil stamping elevate the look of the custom candle box.
- Embossing or Debossing
Creating raised (embossed) or recessed (debossed) designs on the surface of the box adds tactile interest. Such 3D effects can enhance not only the visual appeal but also the touch experience, making consumers want to explore the packaging further.
- Spot UV Coating
A fairly trending finishing technique this season- the glossy coating adds depth and highlights different areas of your box.
Read more about different finishing techniques in custom packaging.
Packaging Styles to Explore This Season
- Window Display Box
This style is our personal favourite here at the Mailer Box. It makes the candles stand out creating a beautiful mystery between the candle box and candles. This transparency can draw customers in, minimizing the perceived risk of purchasing a product that is not visually appealing.
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Ayesha Khubaib
Ayesha has a diverse experience in areas of marketing and management. Over the years, Ayesha has been involved in the packaging sector in various capacities and now aims to share packaging market insights with her readers
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2. Magnetic flip-top boxes
If the safety of your product is your top priority, then a magnetic flip-top custom candle box is the ideal style to go for. It offers strength and durability along with a powerful visual appeal. Just by the looks of it and the rigid material, it makes the product look premium and luxurious. You can enhance the inside with custom inserts, tissue paper, custom labels and personalized name tags.
For more candle box style ideas, get in touch with The Mailer Box. Our talented packaging design team will guide you through each step of the way.
Conclusion
A thoughtful and appealing candle box design can ensure that a brand not only shines brightly on the shelves but also resonates powerfully in the minds and hearts of consumers. As consumers engage with beautifully designed candle packaging, they develop deeper connections to the products, ultimately translating packaging aesthetics into enhanced brand loyalty and increased sales.
Get in touch with a custom packaging specialist now for a free consultation and instant price quote.
