Redefine Gifting with Customized Gift Boxes

Gifting is sentimental. The gesture of gift-giving and gift-receiving is about how it makes you feel. The most impactful gift reflects the thought and care that has gone into putting the package together making the experience unforgettable.

But what constitutes the effort that goes into such gifting?

Among several elements that go into evoking the warmest of sentiments, the manner in which the gift is presented is of huge importance. The gift presentation, including elements such as the gift box, the decorative accessories, and the ambiance in which the gift is delivered, makes the entire experience extraordinary. Such gifting is thoughtful and crafted, keeping the receiver in mind.

This importance of unique gift-giving also presents an opportunity for gifting providers who can leverage the power of customized boxes to not only impressively pack their unique gifts but also to integrate printed packaging as a product itself.

So, how can you, as a gift-providing brand, develop gift boxes that can attract customers (gift givers) and end users (gift receivers)? And how can you, as an entity looking to give gifts to the people you appreciate, get the best gift boxes?

This article explores ideas for the most remarkable custom gift boxes that will help you deliver a wow in personal and corporate gifting.

Gift Boxes that Evoke Warm Sentiments

Receiving creative and eye-catching gift boxes can make a person feel special even before they have seen the actual gift. Elements such as unique box structures, attractive print designs, and distinctive add-ons signal thoughtfulness and create a sense of excitement for the recipient.

Imagine that your company is giving out a branded gift card to the quarter’s high performers.

Scenario 1: A person for HR drops by your workstation, hand delivers the gift card, and says well done!

Scenario 2: An elegant black and gold hinged-neck rigid box awaits you at your workstation. It has the company’s logo stamped in foil. As you open the rigid box, the inside of the lid has an appreciation note printed on it in gold. Till this stage, you have not even seen the actual corporate gift, but you already feel like you’ve been rewarded for your efforts. Then, you finally see the gift card placed snuggly in a velvet-covered box insert.

The experience of receiving the same reward drastically differs between the two situations.

The tangibility of the gift card in both scenarios remains the same and the receiver will be able to extract the same level of financial utility in both cases. But the purpose of this corporate gifting gesture was to make the receiver feel seen, thought about, and appreciated – all of which was achieved through elegant gift boxes.

The Impact of Custom Gift Boxes

Thus far, we have seen that well-designed gift boxes can significantly enhance the gifting experience. Let’s break down the benefits of customizing gift boxes into more understandable elements.

Personalization for a unique touch

Custom gift boxes, especially those for corporate gifting, can be personalized with the receiver’s names and tailored messages for them. This makes the gift unique and not something the receiver would consider run-of-the-mill. Innovative custom packaging solutions can also allow gifting providers to tailor the print themes to match the occasion or relationship, e.g., setting a bright and vibrant box for birthday presents.

Enhances Brand Image

It is well known that branded packaging can significantly and positively impact brand identity and recognition. Compared to stock packaging, branded packaging becomes a mode of communication between the company and its customers.

Two business entities are relevant when it comes to branded gift boxes.

First, let’s consider a gift provider company whose main business is to craft and pack preset gift boxes that can be bought and gifted conveniently. The customers of such a company are both the gift buyer and the gift receiver. Impactful custom packaging such as themed-based designs, making proper use of custom box inserts and quality top paper will help the gift-providing company become more recognized, better associated with top quality gifts, and especially in achieving the right sentiments in the gift receiver. Overall, then opting for custom gift boxes will enable the gifting company to better its brand.

Second, is the case of a company that can take services from a corporate gifting company but obviously at an additional expense of gift packaging on top of the actual gifting. In this case, it is also 100% beneficial to the company to invest in custom packaging and enhance its employer brand. As noted earlier, such an investment that considers the employees’ feelings will have a much more profound impact.

Can help achieve more eco-friendliness

You can also customize your gift boxes to be eco-friendly and sustainable. Choosing materials that are easily recyclable and follow an eco-conscious process can help the brand balance business and sustainability goals.

Well, now that we know the benefits of investing in custom gift boxes, let’s examine some of the creative ideas for these boxes.

Creative Ideas for Custom Gift Boxes

The top priority for getting the best gift boxes, whether for personal or corporate gifting, is to partner with the right custom packaging manufacturer. The first step is to get on board with an expert who has the aesthetics, vision, and resources to create the most snuggly-fitting, gorgeous custom packaging. The right business partner will help synergize your product packaging process and, in fact, act as a strategic branding asset.

Once you have that partnership in place, you can play around with different box styles and print designs.

Time Capsule Gift Box

Design the box from the point of view of being used as a keepsake once the contents have been used. These boxes have a low impact on the environment and also provide the gift-receiver something that they can remember and cherish for years to come. For such gift boxes, include an encouraging note for the recipient to use the box for storing little treasures such as mementos, photos, and other items.

Such a keepsake box needs extra love and attention, along with the intent of longevity. For custom packaging, use rigid gift boxes, which are durable and extremely luxurious when topped with the right specialty paper.

Get gift boxes, that you hope will be used as a keepsake, laminated, and UV protection to enhance their durability. Keep the print design classic and timeless so the gift boxes continue to have their special place.

Nested Boxes

There is nothing better than receiving one surprise after another when it comes to gifts. You can design a series of progressively smaller boxes placed within each other. You can either add a gift to each box with encouragement to open the next box or simply include layers of fun messages with the main gift nested in the smallest, innermost box.

Either way, the recipient stays engaged, and the excitement of the unboxing and gift-receiving experience is greatly multiplied.

Eco-Friendly Plantable Gift Boxes

Eco-friendliness is not a trend. It has to be a lifestyle and a conscious choice to save our planet for the coming generations. So, offer a box in which gift-givers can show their love and care for the planet as much as they love and care for the gift-receiver.

Get custom gift boxes made with biodegradable materials that are embedded with flower or herb seeds. Once the actual gift is used, the box/packaging can then be planted in the soil. Not only will it create a closed-loop economy but will also make the gifting experience that much more meaningful.

Glow in the Dark Boxes

We have a bias towards things that glow – because they stand out!! Glow in the Dark gift boxes are an excellent idea for packaging giveaways or rewards during corporate or PR events or even personal events such as weddings. The stacked boxes will look amazing as a backdrop and will be able to raise some serious curiosity about its contents. Once received, the unboxing experience and the satisfaction from the contents will be much more pronounced.

Creative customization of fluorescent spot UV on the gift boxes can allow brand owners to create an impactful, second-to-none experience.

But the list of creative ideas for custom gift boxes specifically and custom packaging generally is not an exhaustive one. It is limited only to the expertise of your custom packaging manufacturer!

You can design a puzzle box or interactive augmented reality gift boxes. You could develop a story-book-themed gift box or a scented one! The choices are many as long as you’re partnered with a team that can fully comprehend your needs and ideas and is then equipped to translate those ideas into the most amazing custom gift boxes!